Filmmaker André Hedetoft could switch careers right this instant and launch a promising business as a marketing consultant. The marketing and personal branding strategy of André Hedetoft and his project “Extraordinaries!” reads like a manual on how to fund, promote and market products in the year 2010. André makes use of several of the most […]
I touched upon this in an earlier post. But I thought it was worth repeating from a team perspective. If you’re on my team a very quick outline of some sort of expectations management statement could read: I expect you to speak up when something is wrong. I expect you to speak up whenever you […]
Here’s something some of you don’t want to hear: being a fan is for teenagers. No, really. It is. And in a time when the connection between the fans and the subjects of their adoration seem to be a cornerstone of many entrepreneurial wet dreams, this might be disheartening to hear. But I stand firm: […]
