As I mentioned in an earlier post, Mattias from Piratförlaget crowdsourced a book featuring writers who were to attend the Sweden Social Web Camp, that took place the weekend that was. I contributed to the book, and now that I’ve had the opportunity to read the whole thing, I must say that I’m quite impressed [...]

Dear friends, After a few weeks of well deserved rest I have now returned to work. During my vacation this blog was left idle, as I saw fit to prioritize all and any outdoor activities that I could think of. We have precious little sun here in Sweden. It’s get it while you can or [...]

I attended a (very good) conference this week, and a debate sprang to life regarding “the good enough revolution”. Critical voices were heard. I felt that there were a few misunderstandings circulating in the debate, possibly due to the mix of marketing people and software people. They don’t necessarily read the same books, or live [...]

Filmmaker André Hedetoft could switch careers right this instant and launch a promising business as a marketing consultant. The marketing and personal branding strategy of André Hedetoft and his project “Extraordinaries!” reads like a manual on how to fund, promote and market products in the year 2010. André makes use of several of the most [...]

I touched upon this in an earlier post. But I thought it was worth repeating from a team perspective. If you’re on my team a very quick outline of some sort of expectations management statement could read: I expect you to speak up when something is wrong. I expect you to speak up whenever you [...]

Here’s something some of you don’t want to hear: being a fan is for teenagers. No, really. It is. And in a time when the connection between the fans and the subjects of their adoration seem to be a cornerstone of many entrepreneurial wet dreams, this might be disheartening to hear. But I stand firm: [...]