Not Even Wrong – How to write a book 7

May 2014 Rio de Janeiro, Pestana Rio Atlantica Everything in life is writable about if you have the outgoing guts to do it, and the imagination to improvise. The worst enemy to creativity is self-doubt. ― Sylvia Plath How does one go about writing a book? There’s no obvious answer to that question. But for […]


Not Even Wrong – Who am I? 13

May 2014 Rio de Janeiro, Pestana Rio Atlantica So many of the harsh realities of the adult world are unnecessary and absurd – Tom Robbins Please feel free to skip this part if you don’t give a hoot about who I am. I will not hold it against you. But you know, who I am […]


Not Even Wrong – Why this book? 8

May 2014 Rio de Janeiro, Pestana Rio Atlantica In a time of universal deceit – telling the truth is a revolutionary act – George Orwell This is a book about work. Work is game played in a world inhabited by adults who all play the adult game. So in a sense, work is a game […]


Not Even Wrong – Reality Checks 7

May 2014 Rio de Janeiro, Pestana Rio Atlantica I heard from a friend who told me that he distributed snippets from the “Not Even Wrong – The model” post to his colleagues prior to one of their regular status meetings. He also informed me that the conversation that ensued was most rewarding. This made me happy. It also […]


About the title – It’s Not Even Wrong.  10

May 2014 Paris, Charles de Gaulle I like things that aren’t even wrong. They make me giggle. Interestingly, my body detect when things aren’t even wrong before my mind does. This often happens right in the middle of conversations. My mind directs me towards asking follow up questions in attempts to untangle the logic. Meanwhile, a sensation of […]


Not Even Wrong – The Model 13

May 2014 Stockholm, Papas Deli All models are wrong, but some are useful – George E.P. Box First, the working title of my book is “Not even wrong”. I’d be surprised if you did not feel that the title warrants an explanation of sorts, but I’ll have to get back to you on that. What follows here […]

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Guest post: Daniel Feldt – Building an iPad app in two weeks

My dear friend and colleague Daniel wrote down some thoughts on a project he was part of during two glorious weeks of a Hemnet “Product Development Focus” time box. He was kind enough to let me post his words here. You can find the must see original post, with awesome pictures and all (which is why you need […]


So I’m writing a book 18

May 2014 Stockholm, Scandic Grand Central So, I’ve decided to write a book. Writing is hard and a lot of work, and I need to make my intentions known to people so that they can make it their business to give me a hard time if I don’t actually write. For me, when it comes to writing, […]


An evening with Jeff Gothelf

Last night I had the pleasure to hear Jeff Gothelf, author of the wonderful book “Lean UX – Applying Lean Principles to Improve User Experience“, give a talk on the topic “How to build innovation teams”. I thought I’d give a brief report on what Jeff had to say and offer a few reflections of […]


Getting personal(ity) Warning: INTP

I read a thought provoking question somewhere. The question read: “If you had a warning label, what would it say?”. A fine question. What would it say, indeed? I gave the matter some thought and the answer came to me almost immediately. My warning label would simply state: Stand back: INTP. For those of you who […]

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Posts from SXSW Interactive 2014 – day 3 & 4 1

So I ran into some bad luck with choice of sessions and I also ended up not getting in to a few others. But here’s a brief summary of what I did manage to see. What: Work Hacking away from business as usual Who: Ayelet Baron, Rawn Shah I listened in to this talk only […]


Posts from SXSW Interactive 2014 – day 2

What: Workplace distractions: A new focus on focus Who: Ben Waber (Sociometrics), Janet Pogue (architecture), Gloria Mark (informatics), Rachel Silver (moderator) We are all pretty aware of the problems that task switching and context switching can cause. It’s one of the identified Lean “wastes” of knowledge work, and we who go to war on this […]


Posts from SXSW Interactive 2014 – day 1 5

Coherent with my interest in “the future of work”, I will try to attend as many sessions here at SXSW as possible (there’s free beer everywhere, you know) that deal with the “how” of product development, innovation and work. I argue that these aspects of how we do what we do critically impact our capability […]


Notes from Stoos Stockholm

Last week I had the pleasure to attend the third physical Stockholm Stoos meet up. For those of you who don’t know what Stoos is, you can read up here. The topic of the evening was AgileHR, which I have touched upon previously, and the insightful Peter Antman from Crisp talked around a selection of slides […]

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Let’s talk about Waste

This is a follow up on a previous post where I talked a bit about how the way our work works is inspired by Lean principles. In this post we shall look into the concept of “Muda” i.e “Waste” and how we address this in our shop. Ten sources of waste: 1. Extra features What […]