Tag Archives : early adaptor

The useless coin toss: Early adaptor – Early rejector 2

We all know about the early adaptors, you know, the people who jump on new trends almost instantly. Apparently the term was originally coined by Everett M. Rogers in his book Diffusion of Innovations from 1962. Other people have built on the idea including such notables as Moore in his book Crossing the Chasm and […]

Illustration by Luke Siemens.